WHOLE FOODS MARKET REBRAND

In concurrence with the Amazon acquisition, Whole Foods Market refreshed their branding with a greater emphasis on asymmetrical composition, bold sans serif type, and highly saturated food photography. I distilled the rebrand book into a digestible style guide for print, digital and social media assets. I also designed signage for the Produce, Floral, and Prepared Foods departments, specifically creating a salad bar display system that highlighted seasonal ingredients.