MUNIMOBILE
MuniMobile was developed to allow riders access to bulk ticket purchases. Families, tourist groups, and regular riders can store digital tickets in their shopping cart, and activate individual tickets upon trip departure. The promotional campaign focused on a fresh and youthful aesthetic, utilizing flat graphic illustration of the Muni fleet transit modes in the SFMTA branded color palette. I designed interior bus cards, exterior bus ads, handouts, station kiosk panels, station way-finding mat, station agent booth decals with front-adhesive panel, and a web banner.
MUNI E-LINE
SFMTA reopened its E-Line Embarcadero historic rail service after a five year hiatus. Weatherproof and tamper proof temporary signs (vinyl banner, informational bulletin, promo poster) were needed for the soft opening. Riders must board on an under utilized lower platform, so boarding signage was necessary for user navigation.
EMBARCADERO BIKEWAY CAMPAIGN
I designed informational posters that were installed in A-frames for Embarcadero Sunday Streets. An outreach team engaged the public for input on ideal bikeway conditions for future developments.
NEW FARE BOX CAMPAIGN
A systemwide rollout of new fare boxes that improved upon the current operational model needed illustrative representation. I illustrated the fare box and designed bus cards that highlight the new technology.
ANTI-SPEEDING CAMPAIGN
Driven by the Vision Zero initiative to reduce pedestrian fatalities on city streets, I designed a series of multi-lingual billboards that encouraged drivers to slow down when exiting parking garages.
CABLE CAR LINE MAP
The Powell Cable Car line needed permanent signage to educate riders about payment methods, rules and regulations and location coordinates of the cable car system. I designed the line map, method of payment icons and managed the production and install at the Hyde and Beach Street kiosk.
INFOGRAPHICS
I designed infographic flowcharts and maps for the 2015 Smart City Challenge application, led by the U.S. Department of Transportation asking mid-sized cities across America to develop ideas for an integrated, first-of-its-kind smart transportation system.